{"id":35643,"date":"2021-06-24T15:58:06","date_gmt":"2021-06-24T15:58:06","guid":{"rendered":"https:\/\/www.somosiberoamerica.org\/presente\/creatividad-y-cultura-industrias-que-despiertan-a-su-potencial\/"},"modified":"2026-03-09T12:40:37","modified_gmt":"2026-03-09T12:40:37","slug":"creatividad-y-cultura-industrias-que-despiertan-a-su-potencial","status":"publish","type":"post","link":"https:\/\/somosiberoamerica.org\/pt-br\/temas\/economia-tema\/creatividad-y-cultura-industrias-que-despiertan-a-su-potencial\/","title":{"rendered":"As ind\u00fastrias culturales e criativas despertam seu potencial"},"content":{"rendered":"<p>A\u00a0chamada \u201ceconomia\u00a0criativa\u201d\u00a0\u00e9\u00a0um dos\u00a0setores de\u00a0mais r\u00e1pido\u00a0crescimento no\u00a0mundo\u00a0e\u00a0contribui com\u00a03%\u00a0do\u00a0PIB mundial.\u00a0Na\u00a0Am\u00e9rica Latina\u00a0e\u00a0o\u00a0Caribe, representa entre\u00a02%\u00a0e\u00a06%\u00a0do\u00a0PIB\u00a0e\u00a0emprega\u00a01,9 milh\u00f5es\u00a0de pessoas, segundo a\u00a0UNESCO.<\/p>\n<p>No\u00a0marco\u00a0do\u00a0Ano Internacional\u00a0da\u00a0Economia\u00a0Criativa para\u00a0o\u00a0Desenvolvimento Sustent\u00e1vel,\u00a0Enrique Vargas, coordenador\u00a0do\u00a0Espa\u00e7o Cultural Ibero-americano\u00a0e\u00a0Zaida Rico, secret\u00e1ria t\u00e9cnica\u00a0do\u00a0Programa Ibercena\u00a0da\u00a0SEGIB\u00a0explicam\u00a0em\u00a0nossos\u00a0podcasts\u00a0\u201cSomos Ibero-Am\u00e9rica\u201d\u00a0os\u00a0efeitos\u00a0da\u00a0pandemia sobre\u00a0as\u00a0ind\u00fastrias culturais\u00a0e criativas\u00a0e\u00a0reflexionam\u00a0sobre\u00a0quais devem\u00a0ser\u00a0as\u00a0bases para\u00a0sua\u00a0viabilidade\u00a0econ\u00f4mica,\u00a0competitividade\u00a0e\u00a0potencial\u00a0no\u00a0futuro\u00a0do\u00a0trabalho.\u00a0Escute\u00a0a continua\u00e7\u00e3o.<\/p>\n<blockquote><p>Criatividade, inova\u00e7\u00e3o\u00a0e imagina\u00e7\u00e3o s\u00e3o\u00a0recursos 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