Panama: Telemarketing Fundraising Consultant – Regional Roster

Organization: UN Children's Fund
Country: Panama
Closing date: 13 Jun 2017

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

PURPOSE OF THE JOB

The purpose of this process to recruit a Telemarketing Fundraising Consultant for a regional roster – which can then be used by Country Offices in the region.

Theconsultant will be the focal point for the development of UNICEF’s Telemarketing (TM) pledge donor recruitment and retention programs in the LAC region, and thereby drive the growth of pledge income.

Theconsultant is to provide, technical fundraising expertise, guidance on managing TM recruited donors and techniques to maximize their income through more efficient processes. S/he must lead the Telemarketing campaigns in donor acquisition through cold outbound telemarketing, conversion of warm leads to pledge donors, Pathways to Pledge and inbound calls as a response mechanism to offline media.

Theconsultant will work closely with the fundraising teams across relevant PFP offices in the LAC region to develop their fundraising activity in this area. There are 9 PFP country offices in the LAC region in total. The role will be twofold 1) to fill resource gaps where necessary in Country Offices 2) to impart best in class learnings in relation to the telemarketing channel.

BACKGROUND AND JUSTIFACTION

The income from Private Sector Fundraising in LAC is growing fast. In addition to this, Country Offices in the region have identified significant potential for growth up to 2021. Unlocking the potential of the telemarketing channel is key to realizing growth of Individuals fundraising.

In addition, in 2017, markets have received increased investment in telemarketing channels. There is a need to ensure the success of these investment programmes through filling resource gaps and ensuring best practices.

MAIN TASKS RELATED TO THE JOB

Under the guidance of the relevant CO Fundraising Manager, the consultant will perform the following duties:

  • Working within different country office teams across the region – the Telemarketing Specialist will spend time in office, working closely with the CO fundraising teams to develop, support and advise on their telemarketing activities and ensure the realization of results.
  • Work to fill resource gaps in the relevant CO’s countries while also providing Telemarketing training to both telemarketing agencies and fundraising teams on best in class implementation strategies.
  • Provide remote telemarketing support to other CO’s in the region – providing support calls on telemarketing activities, answering ad-hoc queries, sharing best in class examples of telemarketing implementation.
  • Organize and coordinate telemarketing webinars with key speakers from across the organization.
  • DELIVERABLES

    Required time spent in relevant PFP Country Offices in the region.

  • Carry out telemarketing plans per the relevant Country Office Workplan.
  • Train and upskill the relevant country office team members.
  • QUALIFICATIONS AND SPECIALIZED KNOWLEDGE/EXPERIENCE REQUIRED

  • At least 5 years’ hands-on experience of TM fundraising, including: Training fundraisers; Budgeting, Performance management and pay schemes; Preparing materials & scripts; Analyzing & reporting on donor recruitment including long term attrition; Quality control and risk management.
  • Experience of negotiating contracts and enforcing contractual terms with TM agencies, preferably across diverse markets.
  • It would be an advantage if the person had gained the above experience in both agency and charity environments.
  • Experience of integrated multi-channel fundraising would be an advantage.
  • It would also be an advantage if the person has experience of other pledge fundraising and lead generation channels.
  • Must speak Spanish and English. Portuguese a bonus.
  • Proven ability to deliver to targets and demonstrated experience of results-based management.
  • Strong analytical, negotiating and communication skills.
  • Strong presentation skills.

  • WORK PLACE

    The hired consultant will work between CO’s, home and potentially also the Panama RSC.

    HONORARIA & FEES:

    Applicants are requested to submit an economic proposal for the consultancy.

    Deadline to submit your applications is12 June 2017.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.

    How to apply:

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=504927

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