Organization: UN Children's Fund
Country: Dominican Republic
Closing date: 17 Oct 2017
Post Title: Digital Communication AssistantProposed Level: G-5Duty Station: Santo Domingo, Dominican RepublicSupervisor: Communications Officer
The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
For every child, a champion
Under the close supervision and guidance of the Communications Officer, the incumbent will support in the development of a social media strategy, aligned with the Communication and Advocacy Strategy for promoting the rights of children and partnerships/fundraising objectives. This will ensure the expansion of Dominican Republic Country Office’s digital presence per the needs of Country Programme (CP) and UNICEF´s global digital media guidelines.
How can you make a difference?
The efficiency and effectiveness of support provided by the Communication Assistant (Digital) to the development, implementation and monitoring of communication programme facilitates the delivery of concrete and sustainable results for the respective section, which in turn enhances the offices and UNICEF’s capacity in helping the most vulnerable women and children. The supervisor defines the parameters of assignments and outline approaches to problem areas. Work is reviewed while in progress, and upon completion. Incumbent operates within rules and regulations.
We are looking for a dynamic and innovative Digital Communications Assistant to support UNICEF’s Dominican Republic offices in the following areas:
Support social media strategy
Execute social media strategy implementation
Support campaigns through social media strategies
Manage the country office website
Provide administrative assistance
Support social media strategy
Assist in the development, maintain and update the country social media strategy and associated work plan which includes monitoring and evaluation of impact, success and opportunities for improvement; on-going refinement of the strategy.
Ensure on-going assessment of social media trends and practices and their application to the evolving strategy.
Maintain close coordination with the Representative, Communication Team, Program Team, Partnerships team and Regional and HQ Social Media Officers for effective overall collaboration on the Social Media strategy.
Execute social media strategy implementation
Assist the supervisor in the development, maintain and update the social media strategy and associated work plan. Strategy and work plan include assessment; objectives; target audiences; type of engagement; key performance indicators; monitoring and evaluation of engagement, success and opportunity for improvement; on-going refinement of the strategy.
Manage UNICEF Dominican Republic’s presence in social networking sites including Facebook, Twitter, Google +, Youtube, Instagram, Snapshat, Flick, SlideShare, Sónico and other similar community sites, posting on relevant blogs, seeding content into social applications as needed.
Work with other Programmes and Coporate Alliances to develop a weekly and monthly content management plan. Advise on matters related to content and overall user experience of social media sites. Help refine and grow content on social media platforms.
Be the primary advocate of UNICEF Dominican Republic in social media spaces, engaging in dialogues. Maintain and systematically grow UNICEF’s current on-line community across all platforms. Identify and create conversations around issues related to UNICEF’s mandate and keep the on-line community engaged in a dynamic, interactive and meaningful way.
Answer questions and manage the flow of information in social platforms. Work to ensure consistency across all social media platforms.
Identify new opportunities to continually improve the social media presence to engage supporters and nurture them into followers.
Draw on extensive social media strategy development experience and ensure optimum impact of activities on programme, policy, advocacy and fundraising activities.
Support campaigns through social media strategies
Assistance to plan and implement social media components of communication, advocacy and fundraising campaigns. Manage social media campaigns and day-to-day activities: drafting content, moderation and evaluation.
With approval of supervisor helps select and supervises suppliers and agencies for application development, design and production to use in social and civic media campaigns.
In consultation with supervisor, identify and recruit influencers and digital ambassadors, and engage them in campaigns.
Help establish a network of potential partners (academia, private and public sector) in the area of social and civic media, for the benefit of the CP. Develop and manage a UNICEF Dominican Republic social media champion’s network, consisting of staff and volunteers who are active in social media channels. Continue to manage and cultivate on-going relationships.
Improve coordination, promotion and interaction between social media followers and donors. Support the execution of e-marketing and e-fundraising initiatives for social media.
Measure and report on social media campaigns using a range of reporting tools.
Manage the country office website
Manages the UNICEF Dominican Republic web-site, ensuring regular and frequent updates. Manages the Red-Dot system to include text, image, video, audio and animations.
Increase website’s visits to web donor’s conversion rate.
Manages sub-sites for ad-hoc projects. Selects and supervises suppliers for hosting, design, Multimedia, etc. Manage the Search Engine Optimization initiatives.
Prepares monthly reports and evaluation activities to ensure the use, effectiveness and impact of the website. Elaborate and implement recommendation to improve the website.
Provide administrative assistance
Provides administrative assistant related to record keeping of digital files, images and documents.
Supports the programmes day to day functioning by aiding in the processing of administrative requests (payments, purchases, record keeping).
Supports other related duties as assigned.
For every Child, you demonstrate:
Core Values:
Commitment
Diversity and inclusion
Integrity
Core competencies
Communication (I)
Working with people (II)
Drive for results (I)
Functional Competencies
Analyzing (I)
Learning and Researching (I)
Planning and organizing (I)
Following Instructions and Procedures (I)
To qualify as a champion for every child you will have:
Education:Completion of secondary education preferably supplemented with courses in social communication, digital communication, social marketing, multimedia or relevant field. University degree (Bachelor’s degree or equivalent) in Communications or related area is an asset.
Experience:A minimum of 5 years of relevant working experience maintaining digital communication, including social media, marketing and/or (youth) engagement, with social media tools and platforms such as Facebook, Twitter, LinkedIn, Flickr, YouTube, Vimeo, etc. Experience analyzing, implementing and assessing social media strategies are an asset. Work experience in an international organization or UN agency is desirable.
Language: Fluency in Spanish and English is required.
General Service Staff are recruited locally. Candidates must be in possession of an existing work permit or resident/citizen of Dominican Republic to be considered eligible for this post. Please note that General Service (GS) staff are locally recruited staff and therefore, candidates are personally responsible for any travel and accommodation arrangements.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.
How to apply:
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=507283
